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Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication 2nd edition
Kara Alaimo
Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication 2nd edition
Kara Alaimo
A modern guide for how to practice public relations and strategic communication around the globe, this book draws upon interviews with PR professionals in over 30 countries, as well as the author’s own experience, to explain how to adapt strategies and messages for different countries and cultures.
432 pages, 146 Halftones, black and white; 2 Tables, black and white
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | December 30, 2020 |
ISBN13 | 9780367188511 |
Publishers | Taylor & Francis Ltd |
Pages | 430 |
Dimensions | 725 g |
Language | English |