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Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment 1st edition
Datta, Surja (Oxford Brookes University, UK)
Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment 1st edition
Datta, Surja (Oxford Brookes University, UK)
This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.
152 pages, 27 Line drawings, black and white; 27 Illustrations, black and white
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 15, 2021 |
ISBN13 | 9780367322502 |
Publishers | Taylor & Francis Ltd |
Pages | 148 |
Dimensions | 235 × 154 × 23 mm · 256 g |
Language | English |
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