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Project Marketing: A Practical Approach
Phadtare, Milind Trivikram (Senior Professor, NICMAR, Pune)
Project Marketing: A Practical Approach
Phadtare, Milind Trivikram (Senior Professor, NICMAR, Pune)
This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
170 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | December 30, 2022 |
ISBN13 | 9780367350918 |
Publishers | Taylor & Francis Ltd |
Pages | 104 |
Dimensions | 154 × 232 × 9 mm · 190 g |
Language | English |