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Marketing Strategy for the Creative and Cultural Industries - Discovering the Creative Industries 2nd edition
Kolb, Bonita (Lycoming College, USA)
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Marketing Strategy for the Creative and Cultural Industries - Discovering the Creative Industries 2nd edition
Kolb, Bonita (Lycoming College, USA)
This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
324 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 17, 2020 |
| ISBN13 | 9780367419776 |
| Publishers | Taylor & Francis Ltd |
| Pages | 324 |
| Dimensions | 232 × 168 × 29 mm · 514 g |
| Language | English |
See all of Kolb, Bonita (Lycoming College, USA) ( e.g. Paperback Book and Hardcover Book )