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Winning with Data in the Business of Sports: CRM and Analytics 2nd edition
Fiona Green
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Winning with Data in the Business of Sports: CRM and Analytics 2nd edition
Fiona Green
This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.
240 pages, 18 Halftones, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 18, 2021 |
| ISBN13 | 9780367610708 |
| Publishers | Taylor & Francis Ltd |
| Pages | 228 |
| Dimensions | 241 × 161 × 21 mm · 484 g |
| Language | English |
