Consumer Culture Theory in Asia: History and Contemporary Issues - Routledge Frontiers in the Development of International Business, Management and Marketing - Yuko Minowa - Books - Taylor & Francis Ltd - 9780367629502 - September 25, 2023
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Consumer Culture Theory in Asia: History and Contemporary Issues - Routledge Frontiers in the Development of International Business, Management and Marketing

Yuko Minowa

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Consumer Culture Theory in Asia: History and Contemporary Issues - Routledge Frontiers in the Development of International Business, Management and Marketing

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research.

274 pages, 4 Tables, black and white; 1 Line drawings, black and white; 14 Halftones, black and whit

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 25, 2023
ISBN13 9780367629502
Publishers Taylor & Francis Ltd
Pages 274
Dimensions 540 g
Language English  
Editor Belk, Russell (York University, Canada)
Editor Minowa, Yuko (Long Island University, USA)

See all of Yuko Minowa ( e.g. Paperback Book )