The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain - Bayle-Tourtoulou, Anne-Sophie (HEC, Paris) - Books - Taylor & Francis Ltd - 9780367895907 - May 6, 2020
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The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain 1st edition

Bayle-Tourtoulou, Anne-Sophie (HEC, Paris)

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The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain 1st edition

This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers’ behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.

322 pages, 4 Line drawings, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 6, 2020
ISBN13 9780367895907
Publishers Taylor & Francis Ltd
Pages 322
Dimensions 161 × 242 × 21 mm   ·   650 g
Language English  

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