Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

368 pages, 26 Line drawings, black and white; 17 Halftones, black and white; 3 Tables, black and whi

Media	Books Hardcover Book (Book with hard spine and cover)
Released	December 28, 2020
ISBN13	9780367900915
Publishers	Taylor & Francis Ltd
Pages	332
Dimensions	766 g
Language	English

See all of Batat, Wided (B&C Consulting Group) ( e.g. Hardcover Book and Paperback Book )