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Guerrilla Advertising: Cost-effective Techniques for Small-business Success
Jay Conrad Levinson President
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Guerrilla Advertising: Cost-effective Techniques for Small-business Success
Jay Conrad Levinson President
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 1, 1994 |
| ISBN13 | 9780395687185 |
| Publishers | Houghton Mifflin Co. |
| Pages | 304 |
| Dimensions | 152 × 229 × 20 mm · 358 g |
| Language | English |
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