Publicize Your Book (Updated): an Insider's Guide to Getting Your Book the Attention It Deserves

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity?totally updated and expanded.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:

? Effective networking
? Defining a target readership
? Creating pitches for talk shows
? Getting media coverage
? Utilizing the Internet and other outlets
? Preparing for interviews and tours
? Hiring an independent publicist

With totally revised and updated information, advice, and resources, the insiders all agree: ?Read this book!?( Ellen Levine, editorial director, Hearst Magazines)