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Consumer Research: Postcards From the Edge 1st edition
Stephen Brown
Consumer Research: Postcards From the Edge 1st edition
Stephen Brown
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
424 pages, 24 figures, 17 photographs
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | December 18, 1997 |
ISBN13 | 9780415173179 |
Publishers | Taylor & Francis Ltd |
Pages | 428 |
Dimensions | 156 × 234 × 22 mm · 793 g |
Language | English |
Editor | Brown, Stephen |
Editor | Turley, Darach |
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