Brands and Branding - Stephen Brown - Books - Sage Publications Ltd - 9781473919518 - August 31, 2016
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Brands and Branding

Stephen Brown

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Brands and Branding

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

296 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 31, 2016
ISBN13 9781473919518
Publishers Sage Publications Ltd
Pages 296
Dimensions 249 × 178 × 21 mm   ·   676 g
Language English  
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