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Outdoor Advertising (RLE Advertising) - Routledge Library Editions: Advertising 1st edition
Richard Nelson
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Outdoor Advertising (RLE Advertising) - Routledge Library Editions: Advertising 1st edition
Richard Nelson
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.
144 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 21, 2013 |
| ISBN13 | 9780415817981 |
| Publishers | Taylor & Francis Ltd |
| Pages | 140 |
| Dimensions | 165 × 244 × 15 mm · 370 g |
| Language | English |
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