Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions - Young, Laurie (PWC) - Books - John Wiley & Sons Inc - 9780470011737 - July 28, 2005
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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Young, Laurie (PWC)

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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

432 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 28, 2005
ISBN13 9780470011737
Publishers John Wiley & Sons Inc
Pages 432
Dimensions 157 × 230 × 30 mm   ·   740 g
Language English  

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