Kellogg on Advertising and Media: The Kellogg School of Management - BJ Calder - Books - John Wiley & Sons Inc - 9780470119860 - May 23, 2008
In case cover and title do not match, the title is correct

Kellogg on Advertising and Media: The Kellogg School of Management

BJ Calder

Price
A$ 46.99

Ordered from remote warehouse

Expected delivery Feb 28 - Mar 13

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Kellogg on Advertising and Media: The Kellogg School of Management

Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising.

304 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 23, 2008
ISBN13 9780470119860
Publishers John Wiley & Sons Inc
Pages 304
Dimensions 160 × 236 × 27 mm   ·   494 g
Editor Calder, Bobby J. (Kellogg School of Management -- Marketing)

See all of BJ Calder ( e.g. Hardcover Book )