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Brand Atlas: Branding Intelligence Made Visible
Alina Wheeler
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Brand Atlas: Branding Intelligence Made Visible
Alina Wheeler
"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.
144 pages, col. ill
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 1, 2011 |
| ISBN13 | 9780470433423 |
| Publishers | John Wiley & Sons Inc |
| Pages | 144 |
| Dimensions | 156 × 235 × 14 mm · 450 g |
| Language | English |
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