A Master Class in Brand Planning: The Timeless Works of Stephen King - J Lannon - Books - John Wiley & Sons Inc - 9780470517918 - October 26, 2007
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A Master Class in Brand Planning: The Timeless Works of Stephen King

J Lannon

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A Master Class in Brand Planning: The Timeless Works of Stephen King

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.

396 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 26, 2007
ISBN13 9780470517918
Publishers John Wiley & Sons Inc
Pages 400
Dimensions 166 × 250 × 28 mm   ·   790 g
Language English  
Editor Baskin, Merry (Baskin Shark)
Editor Lannon, Judie (Marketing Communications and Research)

See all of J Lannon ( e.g. Hardcover Book )