If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity - Rob Adams - Books - John Wiley & Sons Inc - 9780470563632 - April 28, 2010
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If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

Rob Adams

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If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 28, 2010
ISBN13 9780470563632
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 156 × 235 × 15 mm   ·   410 g
Language English  
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