Sold on Language: How Advertisers Talk to You and What This Says About You - Sedivy, Julie (University of Calgary, Canada) - Books - John Wiley & Sons Inc - 9780470683095 - January 14, 2011
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Sold on Language: How Advertisers Talk to You and What This Says About You

Sedivy, Julie (University of Calgary, Canada)

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Sold on Language: How Advertisers Talk to You and What This Says About You

As citizens of democratic societies, we celebrate choice and competition. However, as we have gained more choices, we have also become targets of persuasive messages by advertisers. In Sold on Language, two noted language scientists examine how rampant competition shapes the ways in which advertisers speak to us.

336 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 14, 2011
ISBN13 9780470683095
Publishers John Wiley & Sons Inc
Pages 336
Dimensions 153 × 229 × 18 mm   ·   462 g
Language English  

See all of Sedivy, Julie (University of Calgary, Canada) ( e.g. Paperback Book )