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Learning from the Future: Competitive Foresight Scenarios
L Fahey
Learning from the Future: Competitive Foresight Scenarios
L Fahey
The first book to present practical methods for using the technique of scenario planning to chart a company's course. The program offered here is based on methods developed at Royal Dutch Shell and popularized by Peter Schwartz in the bestselling The Art of the Long View.
464 pages, Illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | November 18, 1997 |
ISBN13 | 9780471303527 |
Publishers | John Wiley & Sons Inc |
Pages | 464 |
Dimensions | 239 × 166 × 34 mm · 842 g |
Language | English |
Editor | Fahey, Liam |
Editor | Randall, Robert M. |