Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Books - John Wiley & Sons Inc - 9780471476115 - January 18, 2005
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U. S.

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 18, 2005
ISBN13 9780471476115
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 166 × 237 × 28 mm   ·   596 g
Language English  
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