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Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking
Don Wright
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Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking
Don Wright
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.
228 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 30, 1991 |
| ISBN13 | 9780471522645 |
| Publishers | John Wiley & Sons Inc |
| Pages | 228 |
| Dimensions | 160 × 235 × 25 mm · 425 g |
