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Cotton's Renaissance: A Study in Market Innovation
Smith, George David (Stern School of Business, New York)
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Cotton's Renaissance: A Study in Market Innovation
Smith, George David (Stern School of Business, New York)
Cotton's Renaissance is the remarkable story of how US cotton growers struggled to survive for more than two centuries through a series of challenges to their industry markets. It traces the rise of Cotton Incorporated, a unique public-private organization dedicated to marketing cotton.
364 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 30, 2011 |
| ISBN13 | 9780521298957 |
| Publishers | Cambridge University Press |
| Pages | 364 |
| Dimensions | 185 × 238 × 22 mm · 548 g |