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Sports and Entertainment Marketing International edition
Kaser, Ken (Clements High School, Sugarland TX)
Sports and Entertainment Marketing International edition
Kaser, Ken (Clements High School, Sugarland TX)
Uses sports and entertainment topics as the foundation for teaching marketing concepts. In this book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process.
432 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | March 29, 2007 |
ISBN13 | 9780538445146 |
Publishers | Cengage Learning, Inc |
Pages | 432 |
Dimensions | 218 × 276 × 25 mm · 1.13 kg |