Sports and Entertainment Marketing - Kaser, Ken (Clements High School, Sugarland TX) - Books - Cengage Learning, Inc - 9780538445153 - March 29, 2007
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Sports and Entertainment Marketing

Kaser, Ken (Clements High School, Sugarland TX)

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Sports and Entertainment Marketing

Uses sports and entertainment topics as the foundation for teaching marketing concepts. In this book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process.

432 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 29, 2007
ISBN13 9780538445153
Publishers Cengage Learning, Inc
Pages 432
Dimensions 218 × 276 × 18 mm   ·   876 g
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