The Wasted Half: How to Maximize Your Advertising Dollar - John Davis - Books - iUniverse - 9780595183173 - June 1, 2001
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The Wasted Half: How to Maximize Your Advertising Dollar

John Davis

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The Wasted Half: How to Maximize Your Advertising Dollar

¥ Tips on major advertising pitfalls.¥ How to judge advertising creative.¥ Do you really need an agency?¥ How branding works and why.¥ How mega-agencies stifle ideas.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2001
ISBN13 9780595183173
Publishers iUniverse
Pages 120
Dimensions 151 × 8 × 226 mm   ·   213 g
Language English  
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