One Click: Jeff Bezos and the Rise of Amazon.com

Richard L. Brandt

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One Click: Jeff Bezos and the Rise of Amazon.com

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.

224 pages

Media	Books Paperback Book (Book with soft cover and glued back)
Released	August 2, 2012
ISBN13	9780670920679
Publishers	Penguin Books Ltd
Pages	224
Dimensions	127 × 197 × 15 mm · 168 g

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