Brand New China: Advertising, Media, and Commercial Culture - Jing Wang - Books - Harvard University Press - 9780674047082 - April 10, 2010
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Brand New China: Advertising, Media, and Commercial Culture

Jing Wang

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Brand New China: Advertising, Media, and Commercial Culture

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U. S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

432 pages, 12 halftones, 8 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 10, 2010
ISBN13 9780674047082
Publishers Harvard University Press
Pages 432
Dimensions 132 × 202 × 28 mm   ·   486 g
Language English  
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