Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers - Edd Applegate - Books - Rowman & Littlefield - 9780742538351 - October 12, 2006
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Edd Applegate

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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...

232 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 12, 2006
ISBN13 9780742538351
Publishers Rowman & Littlefield
Pages 232
Dimensions 194 × 239 × 21 mm   ·   644 g
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