Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer - Market Research in Practice - Merlin Stone - Books - Kogan Page Ltd - 9780749442927 - October 8, 2004
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer - Market Research in Practice

Merlin Stone

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer - Market Research in Practice

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

288 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 8, 2004
ISBN13 9780749442927
Publishers Kogan Page Ltd
Pages 288
Dimensions 154 × 232 × 29 mm   ·   471 g
Language English  
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