Public Relations Strategy - PR In Practice - Oliver, Sandra M, FCIPR PhD (Emeritus Professor (WLBS)) - Books - Kogan Page Ltd - 9780749456405 - November 3, 2009
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Public Relations Strategy - PR In Practice 3 Revised edition

Oliver, Sandra M, FCIPR PhD (Emeritus Professor (WLBS))

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Public Relations Strategy - PR In Practice 3 Revised edition

Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

208 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 3, 2009
ISBN13 9780749456405
Publishers Kogan Page Ltd
Pages 208
Dimensions 157 × 234 × 16 mm   ·   320 g
Language English  

See all of Oliver, Sandra M, FCIPR PhD (Emeritus Professor (WLBS)) ( e.g. Paperback Book )