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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
David Pearson
The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
David Pearson
A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.
336 pages, black & white illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | December 3, 2013 |
ISBN13 | 9780749471064 |
Publishers | Kogan Page Ltd |
Pages | 336 |
Dimensions | 170 × 231 × 19 mm · 508 g |
Language | English |
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