Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them - Malcolm McDonald - Books - Kogan Page Ltd - 9780749481766 - October 3, 2018
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Malcolm McDonald
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

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Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 3, 2018
ISBN13 9780749481766
Publishers Kogan Page Ltd
Pages 256
Dimensions 161 × 228 × 14 mm   ·   398 g
Language English  

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