Tell your friends about this item:
Innovation in Marketing 1st edition
Peter Doyle
Price
A$ 123.49
Ordered from remote warehouse
Expected delivery Nov 7 - 20
Our customers say:
Add to your iMusic wish list
Innovation in Marketing 1st edition
Peter Doyle
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 10, 1998 |
| ISBN13 | 9780750641210 |
| Publishers | Taylor & Francis Ltd |
| Pages | 240 |
| Dimensions | 234 × 157 × 16 mm · 370 g |
| Language | English |
| Editor | Bridgewater, Susan |
| Editor | Doyle, Peter |
Show all
More by Peter Doyle
![Cover for Peter Doyle · Gallipoli 1915: The Fight for the Dardanelles Strait (Paperback Book) [New edition] (2024)](https://imusic.b-cdn.net/images/item/original/145/9781803998145.jpg?peter-doyle-2024-gallipoli-1915-the-fight-for-the-dardanelles-strait-paperback-book&class=scaled&v=1719872543)
![Cover for Peter Doyle · The Home Front: British Wartime Memorabilia, 1939-1945 - Crowood Collectors' (Hardcover Book) [New edition] (2007)](https://imusic.b-cdn.net/images/item/original/270/9781861269270.jpg?peter-doyle-2007-the-home-front-british-wartime-memorabilia-1939-1945-crowood-collectors-hardcover-book&class=scaled&v=1393933125)
![Cover for Peter Doyle · Echo and Reverb (Paperback Book) [Annotated edition] (2006)](https://imusic.b-cdn.net/images/item/original/949/9780819567949.jpg?peter-doyle-2006-echo-and-reverb-paperback-book&class=scaled&v=1398858253)
![Cover for Peter Doyle · Fields of Battle: Terrain in Military History - GeoJournal Library (Hardcover Book) [2002 edition] (2002)](https://imusic.b-cdn.net/images/item/original/339/9781402004339.jpg?peter-doyle-2002-fields-of-battle-terrain-in-military-history-geojournal-library-hardcover-book&class=scaled&v=1521272293)
Others have also bought
![Cover for Natsuki Takaya · Fruits Basket Collector's Edition, Vol. 8 - FRUITS BASKET COLLECTORS ED TP (Paperback Book) [Collector's edition] (2016)](https://imusic.b-cdn.net/images/item/original/739/9780316360739.jpg?natsuki-takaya-2016-fruits-basket-collector-s-edition-vol-8-fruits-basket-collectors-ed-tp-paperback-book&class=scaled&v=1484334676)
![Cover for Martin J Brayley · The World War II Tommy: British Army Uniforms European Theatre 1939-45 (Paperback Book) [New edition] (2007)](https://imusic.b-cdn.net/images/item/original/140/9781861269140.jpg?martin-j-brayley-2007-the-world-war-ii-tommy-british-army-uniforms-european-theatre-1939-45-paperback-book&class=scaled&v=1402223718)
![Cover for Mariette Lindstein · Tågeøen: Sekten der genopstod (Sewn Spine Book) [1st edition] (2020)](https://imusic.b-cdn.net/images/item/original/462/9788702302462.jpg?mariette-lindstein-2020-taageoeen-sekten-der-genopstod-sewn-spine-book&class=scaled&v=1597998184)
![Cover for Hidenori Kusaka · Pokemon Adventures (Red and Blue), Vol. 2 - Pokemon Adventures (Paperback Book) [2 Rev edition] (2013)](https://imusic.b-cdn.net/images/item/original/550/9781421530550.jpg?hidenori-kusaka-2013-pokemon-adventures-red-and-blue-vol-2-pokemon-adventures-paperback-book&class=scaled&v=1394994122)
See all of Peter Doyle ( e.g. Hardcover Book and Paperback Book )