Tell your friends about this item:
Cause Related Marketing 1st edition
Sue Adkins
Cause Related Marketing 1st edition
Sue Adkins
Cause related marketing is one of the most exciting areas in marketing. This book positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment, and explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
328 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 22, 1999 |
ISBN13 | 9780750644815 |
Publishers | Taylor & Francis Ltd |
Pages | 328 |
Dimensions | 160 × 233 × 19 mm · 500 g |
Language | English |
See all of Sue Adkins ( e.g. Paperback Book and Hardcover Book )