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Wine Marketing 1st edition
C. Michael Hall
Wine Marketing 1st edition
C. Michael Hall
Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.
376 pages, Illustrated
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 24, 2007 |
ISBN13 | 9780750654203 |
Publishers | Taylor & Francis Ltd |
Pages | 376 |
Dimensions | 166 × 233 × 20 mm · 588 g |
Language | English |
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