Cross-Cultural Behaviour in Tourism - Reisinger, PhD, Yvette - Books - Taylor & Francis Ltd - 9780750656689 - November 27, 2002
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Cross-Cultural Behaviour in Tourism 1st edition

Reisinger, PhD, Yvette

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Cross-Cultural Behaviour in Tourism 1st edition

Illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation. This book provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies.


368 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 27, 2002
ISBN13 9780750656689
Publishers Taylor & Francis Ltd
Pages 368
Dimensions 157 × 233 × 25 mm   ·   544 g
Language English  

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