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Marketing Finance 1st edition
Keith Ward
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Marketing Finance 1st edition
Keith Ward
Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.
368 pages, 1, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 4, 2003 |
| ISBN13 | 9780750657709 |
| Publishers | Taylor & Francis Ltd |
| Pages | 368 |
| Dimensions | 233 × 157 × 23 mm · 556 g |
| Language | English |
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