E.biz: the Anatomy of Electronic Business - Geoffrey Sampson - Books - Butterworth-Heinemann - 9780750658959 - November 24, 2003
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E.biz: the Anatomy of Electronic Business 1st edition

Geoffrey Sampson

E.biz: the Anatomy of Electronic Business 1st edition

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.First textbook on e-business aimed at CS/IS students
Takes a strategic rather than a technological approach
Presents a straightforward analysis of the e-business scene without the jargon and the hype.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 24, 2003
ISBN13 9780750658959
Publishers Butterworth-Heinemann
Pages 224
Dimensions 170 × 240 × 10 mm   ·   340 g
Language English  

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