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Making Marketing Happen 1st edition
Brian Smith
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Making Marketing Happen 1st edition
Brian Smith
Making Marketing Happen is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both.
336 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 21, 2005 |
| ISBN13 | 9780750662482 |
| Publishers | Taylor & Francis Ltd |
| Pages | 396 |
| Dimensions | 246 × 192 × 24 mm · 776 g |
| Language | English |
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