Emotion and Reason in Consumer Behavior - Arjun Chaudhuri - Books - Taylor & Francis Ltd - 9780750679763 - January 9, 2006
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Emotion and Reason in Consumer Behavior 1st edition

Arjun Chaudhuri

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Emotion and Reason in Consumer Behavior 1st edition

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

184 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 9, 2006
ISBN13 9780750679763
Publishers Taylor & Francis Ltd
Pages 182
Dimensions 160 × 236 × 18 mm   ·   454 g
Language English  
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