Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity - Rory Sutherland - Books - Ebury Publishing - 9780753556528 - May 13, 2021
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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

Rory Sutherland

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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

384 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 13, 2021
ISBN13 9780753556528
Publishers Ebury Publishing
Pages 384
Dimensions 126 × 197 × 27 mm   ·   264 g
Language English  
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