Audience Analysis - McQuail, Denis, MA, PhD, DipPSA, - Books - SAGE Publications Inc - 9780761910015 - September 10, 1997
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Audience Analysis

McQuail, Denis, MA, PhD, DipPSA,

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Audience Analysis

Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.

180 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 10, 1997
ISBN13 9780761910015
Publishers SAGE Publications Inc
Pages 176
Dimensions 152 × 229 × 14 mm   ·   480 g
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