Dictionary of Marketing Communications - Norman A.P. Govoni - Books - SAGE Publications Inc - 9780761927716 - October 7, 2003
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Dictionary of Marketing Communications

Norman A.P. Govoni

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Dictionary of Marketing Communications

Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 7, 2003
ISBN13 9780761927716
Publishers SAGE Publications Inc
Pages 256
Dimensions 256 × 177 × 18 mm   ·   576 g

See all of Norman A.P. Govoni ( e.g. Hardcover Book and Paperback Book )