Statistical Modeling for Management - Graeme D Hutcheson - Books - SAGE Publications Inc - 9780761970118 - February 12, 2008
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Statistical Modeling for Management

Graeme D Hutcheson

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Statistical Modeling for Management

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.

256 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 12, 2008
ISBN13 9780761970118
Publishers SAGE Publications Inc
Pages 256
Dimensions 610 g
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