New Directions in International Advertising Research - Advances in International Marketing - Taylor - Books - Emerald Publishing Limited - 9780762309504 - September 26, 2002
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New Directions in International Advertising Research - Advances in International Marketing

Taylor

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New Directions in International Advertising Research - Advances in International Marketing

Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.

296 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 26, 2002
ISBN13 9780762309504
Publishers Emerald Publishing Limited
Pages 296
Dimensions 156 × 234 × 17 mm   ·   592 g
Series Editor Cavusgil, S. Tamer
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