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Reviving Traditions in Research on International Market Entry - Advances in International Marketing
Po Li
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Reviving Traditions in Research on International Market Entry - Advances in International Marketing
Po Li
The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.
176 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 3, 2003 |
| ISBN13 | 9780762310449 |
| Publishers | Emerald Publishing Limited |
| Pages | 176 |
| Dimensions | 156 × 234 × 11 mm · 426 g |
| Language | English |
| Series Editor | Cavusgil, S. Tamer |
