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Product and Market Development for Subsistence Marketplaces - Advances in International Management Revised edition
Rosa
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Product and Market Development for Subsistence Marketplaces - Advances in International Management Revised edition
Rosa
Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.
360 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 29, 2007 |
| ISBN13 | 9780762313969 |
| Publishers | Emerald Publishing Limited |
| Pages | 360 |
| Dimensions | 162 × 237 × 31 mm · 680 g |
| Series Editor | Cheng, Joseph L.C. |
| Series Editor | Hitt, Michael A. |
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