Channel Champions: How Leading Companies Build New Strategies to Serve Customers - J-B BAH Strategy & Business Series - Steven Wheeler - Books - John Wiley & Sons Inc - 9780787950347 - September 10, 1999
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Channel Champions: How Leading Companies Build New Strategies to Serve Customers - J-B BAH Strategy & Business Series

Steven Wheeler

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Channel Champions: How Leading Companies Build New Strategies to Serve Customers - J-B BAH Strategy & Business Series

Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop.

256 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 10, 1999
ISBN13 9780787950347
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 120 × 280 × 35 mm   ·   635 g
Language English  
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