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Marketing of Engineering Consultancy Services: A Global Perspective
Pradeep Kumar Chatterjee
Marketing of Engineering Consultancy Services: A Global Perspective
Pradeep Kumar Chatterjee
As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.
136 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 30, 2019 |
ISBN13 | 9780791861837 |
Publishers | American Society of Mechanical Engineers |
Pages | 136 |
Dimensions | 200 g |
Language | English |
See all of Pradeep Kumar Chatterjee ( e.g. Paperback Book )